What does the GE logo symbolize?
What does the GE logo symbolize? The blue color in the GE logo symbolizes excellence, perfection and trustworthiness of the company's products and services. The General Electric logo uses GE Inspira – its trademark typeface. It was developed by Michael Abbink of Wolff Olins. When did GE change its logo? The General Electric logo was designed in the 1890s, and was later modified in 2004 by Wolff Olins. Distinctly of the previous era, this landmark logo still superbly represents thousands of consumer products and other services for more than a century after its establishment. What is the GE logo called?...