What is Eloqua tool?
What is Eloqua tool?
Eloqua is a software as a service (SaaS) platform for marketing automation offered by Oracle that aims to help B2B marketers and organizations manage marketing campaigns and sales lead generation. The software tracks opened emails, customer activity and visitor behavior potential clients through the marketer’s website.
What is Eloqua cloud?
Founded in 1999, Eloqua is a cloud-based marketing automation and revenue performance management solution company. Not only does it help automate marketing workflows, but it also helps sales and marketing teams grow their business and improve revenue.
Is eloqua a CRM?
Eloqua does not provide a CRM. Though you can connect your Eloqua instance with other CRM tools such as Oracle’s CRM, SalesForce, Microsoft Dynamics, and more. Having a CRM paired with your Eloqua marketing automation will help you turn your leads into paying customers.
What does eloqua cost?
Oracle Eloqua Pricing
| Name | Price |
|---|---|
| Basic | $2,000/month |
| Standard | $4,000/month |
| Enterprise | Contact Sales/month |
Is eloqua a B2C?
For that reason, its primary use is in B2C marketing. This separation between B2B and B2C is well established in the industry and the customer base of Eloqua and Responsys are clearly split along those lines.
Is eloqua owned by Oracle?
Oracle today announced that it has entered into an agreement to acquire Eloqua, Inc. (NASDAQ: ELOQ), a leading provider of cloud-based marketing automation and revenue performance management software for $23.50 per share or approximately $871 million, net of Eloqua’s cash.
When was the Eloqua marketing automation platform introduced?
The Oracle Eloqua marketing automation platform was first introduced in 1999 and set the industry standard for enterprise organizations long before the term “marketing automation” was even coined. After twenty years of evolution and becoming part of the Oracle Marketing Cloud, Eloqua is considered one of the most powerful tools in the industry.
What can Oracle do with Eloqua AI data?
With AI built into Oracle Eloqua’s core processes and workflows, contact fatigue data becomes a powerful tool, allowing you to use automated processes to better target and manage your email campaigns. Identify your most engaged accounts using Eloqua’s account engagement scoring.
What does Eloqua do for your email business?
Eloqua assesses historical data to determine the optimal time for a contact to receive an email so you can send emails on the preferred day and time for each customer.
How is Eloqua used to automate manual tasks?
Save time by using Eloqua’s Program Canvas to automate repetitive manual tasks. Simplify and extend your data workflows with program triggers such as changes in lead score or gaining a new contact. Send emails when they are most likely to be opened.
