What percentage of the world uses social media?

Research by Global WebIndex that we reference in this article shows that globally, 57.6% of the world’s population uses social media. The average daily usage is 2 hours and 27 minutes (October 2021).

How many people use social media 2021?

3.78 billion
The latest figures show that there are 3.78 billion social media users worldwide in 2021—a five percent increase from a year ago.

What percentage of the world uses social media 2021?

Kepios analysis shows that there are 4.55 billion social media users around the world in October 2021, equating to 57.6 percent of the total global population.

What is the most popular social media 2021?

Top 10 Social Networking Sites by Market Share Statistics [2021]

Facebook – 2.74 Billion Active Users.
YouTube – 2.291 Billion Active Users.
WhatsApp – 2.0 Billion Active Users.
Facebook Messenger – 1.3 Billion Active Users.
Instagram – 1.221 Billion Active Users.
Weixin/WeChat – 1.213 Billion Active Users.

How much did social media usage increase in 2020?

There was a significant increase in the average time U.S. users spent on social media in 2020: 65 minutes daily, compared to 54 minutes and 56 minutes the years before. The amount of time spent on social networking is expected to remain stable in the upcoming years.

What age group uses social media the most 2021?

Fully 70% of those ages 18 to 29 say they use the platform, and those shares are statistically the same for those ages 30 to 49 (77%) or ages 50 to 64 (73%). Half of those 65 and older say they use the site – making Facebook and YouTube the two most used platforms among this older population.

What is the next big thing in social media?

Social media will see a rise in the adoption of technologies like augmented reality (AR) and virtual reality (VR). As these platforms grow, users will demand better and more engaging experiences, and these technologies can make that happen.

What is the most used social media platform by teenagers?

Despite Snapchat’s dominance, Facebook continues to be the more widely used social networking site used by teenagers and young adults7. A total of 50 percent of respondents currently use Facebook, compared to 48 percent of respondents who stated that they used Snapchat.

What percentage of Americans have social media?

In 2019, over 246 million Americans were using social networks to post pictures, like and comment on content by others, or send private messages. With over 70 percent of the U.S. population holding a social media account, these platforms and services have become some of the most popular online activities of the past decades.

What percentage of people have social media?

Social media usage is one of the most popular online activities and in 2019, 79 percent of the population in the United States had a social networking profile, representing a two percent increase from the 77 percent usage reach in the previous year. This equals approximately 247 million U.S. social media users as of 2019.

How did social media become so popular?

Social media becoming more popular because it shares the information, ideas, career interests and other forms of expression via virtual communities and networks. They are user friendly, the sites and applications are built in user friendly.

What is the average social media usage?

For context, as of May 2019, total worldwide population is 7.7 billion. The internet has 4.4 billion users. There are 3.499 billion active social media users. On average, people have 7.6 social media accounts. The average daily time spent on social is 142 minutes a day. 91% of retail brands use 2 or more social media channels.

What percentage of the world uses social media?