Who is the parent company of Mercury automobiles?
Who is the parent company of Mercury automobiles?
Automobiles. Parent. Ford Motor Company. Mercury is a defunct division of the American automobile manufacturer Ford Motor Company. Created in 1938 by Edsel Ford, Mercury was marketed as an entry-level premium brand for nearly its entire existence, bridging the price gap between the Ford and Lincoln model lines.
What was the commonality between Mercury and Ford?
Through the use of platform sharing and manufacturing commonality, Mercury vehicles shared manufacturing commonality with Ford or Lincoln (or both concurrently), serving as counterparts for vehicles from both divisions. Lincoln-Mercury also served as the sales network for Continental (1956–1960), Edsel (1958–1960) and Merkur (1985–1989).
When did Ford discontinue the Mercury car brand?
In the summer of 2010, Ford Motor Company announced the discontinuation of the Mercury division as it consolidated its marketing and engineering efforts on the Ford and Lincoln brands.
What kind of competition did Mercury have with Oldsmobile?
Competing against Oldsmobile within General Motors, Mercury also competed most directly against Chrysler’s DeSoto, Hudson and Studebaker in the mid-priced field. From 1945 to its closure, Mercury was half of the Lincoln-Mercury Division of Ford, forming a combined sales network distinct from Ford.
When did the Mercury pickup truck come out?
For instance, like the American-built Ford trucks, Ford of Canada’s 1946-47 pickups were warmed-over pre-war models, but the Mercury trucks were treated to a heavily-chromed grille and bumper treatment, compared to the Ford’s plain looks. Ford’s first all-new postwar vehicle was a truck and not a car.
What’s the difference between a Ford truck and a Mercury truck?
Canadian-made Ford and Mercury trucks differed, for the most part, only cosmetically. Many years it was just “Mercury” versus “Ford” letters on the hoods and pickup tailgates, plus distinctive medallions that set them apart.
How did the Mercury truck line come about?
Mercury trucks came about due to a quirk of the Canadian Ford dealership system due to the sparely populated areas of Canada. Many smaller towns would have either a Ford-Monarch (Mercury in US) or a Lincoln-Mercury-Meteor (Ford) dealership but not both. So starting in 1946 Mercury received its own version of the Ford truck line.
In the summer of 2010, Ford Motor Company announced the discontinuation of the Mercury division as it consolidated its marketing and engineering efforts on the Ford and Lincoln brands.
