What is the hidden message in logos?
What is the hidden message in logos?
Hidden between the negative space of the letters e and x in the FedEx logo is an arrow pointing to the right. As Lindon Leader, the logo’s designer, explained to Fast Company, that arrow “could connote forward direction, speed, and precision,” but beauty (and meaning) is in the eye of the beholder.
What logos include hidden messages in their design?
The legendary award-winning FedEx logo is perhaps the most common example. Other famous logos with hidden meanings include Amazon, Hyundai, Baskin Robbins, and many more.
Why do companies put hidden messages in logos?
Some companies give their logos barely-noticeable double meanings to encourage us to look closer at them, increasing brand recognition. Others do it as a tribute to their hometowns or influence us subconsciously, or simply for fun. You may have noticed the hidden features of some logos in the past.
What is the hidden message in the Goodwill logo?
It’s no surprise that the not-for-profit’s logo makes use of some simultaneously functional and encouraging lettering: the lowercase “G” in “goodwill” doubles as a smiling face and appears twice in the company’s logo.
Are there any logos that have hidden messages?
Check out these 13 famous logos that you may not have realized actually have a hidden double meaning. 1. FedEx The shipping company’s logo is probably one of the best-known in the world of “hidden image” logos. For those who are unaware, take a look between the “E” and the “X,” where the negative space forms an arrow.
Is there a hidden message in the Tostitos logo?
The hidden message here is a bit harder to spot than the rest, but it’s undeniable. The two Ts in the middle of the logo resemble two people enjoying Tostitos over a bowl of salsa, the latter of which is in red and forms the dot in the “i”.
What does the first letter of the Hyundai logo mean?
According to the company website, “The Hyundai logo may look like the first letter of our name, but it also symbolizes two people – the company and customer – shaking hands.” The hidden message here is a bit harder to spot than the rest, but it’s undeniable.
What’s the name of the chocolate company that has a hidden logo?
Hershey’s Kisses Famous for their chocolate and appropriately themed amusement park, Hersheypark, the logo on The Hershey Company ’s Hershey’s Kisses product has a hidden logo: an extra Kiss. Turn your head to the left and you’ll see that between the ‘K’ and the ‘I’ there is a Hershey’s Kiss baked into the logo.
