What does tentpole mean in marketing?
What does tentpole mean in marketing?
Tentpole marketing refers to the pinnacle of buzz generated before, during, and after an event as highlighted by a curve on a graph that looks similar in shape to a circus tent. A Tentpole event can be any event that your customers and prospective customers identify with and rally around in some way.
What does tentpole mean in business?
Definition of tentpole : a big-budget movie whose earnings are expected to compensate the studio for its less profitable movies.
What does tentpole mean in media?
In broadcast programming and motion pictures, a tent-pole or tentpole is a program or film that supports the financial performance of a film studio or television network. It is an analogy for the way a strong central pole provides a stable structure to a tent.
What is Disney tentpole strategy?
Disney pursues a “tentpole strategy” that revolves around at least eight big-budget movies each year—most from its acquired labels Pixar, Marvel Studios, and Lucasfilm.
What is a tentpole activity?
Tentpole marketing is about centring your promotional activities around big events. The term was first coined in Hollywood to describe the hype surrounding popular movies, as interest levels peak over opening weekend.
What does tentpole moment mean?
3 steps to mastering tentpole marketing moments Just about every brand has a tentpole marketing moment — a peak moment in the year when buzz runs high. The brand also executed its largest-ever campaign on YouTube to maximize reach and efficiency.
What is a tentpole activation?
What is tent pole strategy?
Tentpole marketing is a strategy devised by most artists, movies, and media production companies to seize the hype created around an event – a trend, or a moment in a manner that benefits them. The concept of tentpole marketing is similar beyond the movie industry as well.
What are tentpole activations?
Whats a tentpole event?
Tentpole events are cultural topics or trending news that are highly popular among a large audience base. Traditionally, tentpole events were connected to the big movie blockbusters that would peak fiscal earnings for the studio each year.
