Who owns AdPushup?

Who owns AdPushup?

Ankit Oberoi
AdPushup by numbers: Founder, Ankit Oberoi and his early team invested around $7,000 into the business.

What does AdPushup do?

AdPushup is a revenue optimization platform that helps web publishers increase their ad revenue using premium demand and proprietary technologies such as layout testing, header bidding, and ad block monetization.

What is ad push?

Push advertising is the traditional marketing approach, in which promotional material is presented to large groups of people through channels including flyers, magazines, television, radio and billboards. Online examples of push advertising include email campaigns, interstitials, pre-roll video ads and banner ads.

What is ad revenue optimization?

To increase ad revenue, you need to take care of your website visitors and create a smooth user experience. When visitors are satisfied, they are more loyal to your website which allows you to grow ad revenue. This means user satisfaction which translates to user experience optimization.

What is Google’s AdX?

Google AdX (previously known as DoubleClick Ad Exchange) is an ad exchange network. This means it is a programmatic advertising platform, offering real-time bidding (RTB) on ad spaces to ad networks, including AdSense, agencies and demand-side platforms.

What is Google Certified Publishing Partner?

The Certified Publishing Partners badge lets you know you’re working with someone who has been carefully vetted by Google. Not only have they passed Google’s product certification exams, but they’ve also established a successful track record of helping publishers like you succeed.

Is AdPushup legit?

“In a short span of time, AdPushup has distinguished itself as one of the best ad revenue optimization vendors in the market. It is easy to use, is backed by premium demand partners, and is completely transparent with their publishers and their daily reporting data.”

What are rich ads?

Rich media is a digital advertising term for an ad that includes advanced features like video, audio, or other elements that encourage viewers to interact and engage with the content. While text ads sell with words, and display ads sell with pictures, rich media ads offer more ways to involve an audience with an ad.

Why do we need revenue optimization?

“By optimizing your revenue, you will be aligning your acquisition, retention and expansion strategies, improving the lifetime value of your customers, reducing your cost of acquisition and ultimately creating healthier and happier customers,” says Head of Demand Generation for New Breed, Guido Bartolacci.

What is revenue optimization?

Revenue optimization is the process of strategically managing pricing, inventory, distribution, and demand in a way that maximizes (or optimizes) revenue.

Is AdX a DSP?

Often, if you are tapping into AdX, it means you are using a DSP. This means platform fees and other marked-up costs. Very technical so should only be bought by experienced advertisers.

Is DV360 a GDN?

DV360 can run the same ad sizes GDN can, however, it can also tap into custom creative to drive better performance over more of a variety of metrics. Additionally, unlike GDN, DV360 allows you to set line item frequency caps at a very granular level (i.e. per day, hour, or minute).

Who are the members of the adpushup team?

Our team is a mix of thinkers, engineers, ad ops experts, marketers, and evangelists—working together to build the best revenue optimization platform for web publishers. Wanna be part of our journey?

Who is the director of publisher development at adpushup?

AdPushup is excited to announce that Dikshant Joshi , Director of Publisher Development, is a speaker on iZooto’s panel. He’ll be talking about key points in the ad tech industry that need attention during an event. We don’t want you to miss this discussion at any cost, so here’s the registration link.

What does it mean to be a GCPP for adpushup?

AdPushup is an award-winning ad revenue optimization platform and Google Certified Publishing Partner (GCPP), helping hundreds of web publishers grow their revenue using cutting-edge technology, premium demand partnerships, and proven ad ops expertise.

Why did Google choose to use adpushup?

AdPushup is hand-picked by Google for its track record of helping publishers succeed using value added services and technology, offering superior interaction and expert consulting, and maintaining a reputation for prioritizing a healthy advertising ecosystem.