What does a crisis communicator do?
What does a crisis communicator do?
Crisis communication is a sub-specialty of the public relations profession that is designed to protect and defend an individual, company, or organization facing a public challenge to its reputation.
What should you not do in crisis communication?
The 10 Biggest Mistakes in Crisis Communications
- Play Ostrich.
- Only Start Work on a Potential Crisis Situation after It’s Public.
- Let Your Reputation Speak for You.
- Treat Traditional or Social Media Like the Enemy.
- Use Other People’s Forums to Tell Your Story.
- Use Language Your Audience Doesn’t Understand.
What should be included in a crisis communication plan?
A crisis communication plan can be broken down into six elements:
- Detailed plan. The plan should outline and explain how your organization will communicate about the crisis and handle the crisis.
- Crisis communication team.
- Key messages.
- Internal communications procedures.
- Contacts and media list.
- Appendices.
What are some do’s and don’ts of crisis management?
Don’ts
- Don’t ignore the situation. Always monitor it no matter what.
- Don’t overlook the speed of social media, word travels very fast.
- Don’t make excuses for bad choices.
- Don’t underestimate the interconnection of all systems.
What is social media crisis management?
A company-wide social media crisis communication plan allows you to respond quickly to any potential issue. Instead of debating how to handle things, or waiting for senior managers to weigh in, you can take action and prevent things from getting out of control.
Who is sound counsel and what do they do?
Sound Counsel is the crisis communications vendor for the American Frozen Foods Institute and the recommended vendor for the Specialized Carriers & Rigging Association. Sound Counsel’s core competency is helping organizations determine what to say and how to say it when their future is at risk.
What did sound counsel do for Princess Cruises?
Sound Counsel was also retained to help manage crisis communications for several cruise lines including Princess Cruises, whose Grand Princess ship was quarantined off the coast of California.
Where was sound counsel when it was in quarantine?
Sound Counsel was present when the ship was permitted to dock in Oakland to offload its more than 2,400 passengers, while most of the over 1,100 crew members remained on board in quarantine. Few organizations are prepared for a reputation threatening crisis. Click here for the three steps you can take to be prepared…
Who is sound counsel for Frozen Foods Institute?
Sound Counsel is the crisis communications vendor for the American Frozen Foods Institute and the recommended vendor for the Specialized Carriers & Rigging Association.
