Why did the Mobil 1 annual protection fail?

Why did the Mobil 1 annual protection fail?

It was a good idea, until it wasn’t. When Mobil 1 Annual Protection was released, three big problems became a brutal reality for the marketers at Mobil. 1) Nobody wanted to pay $50 for a 5-quart jug of motor oil. 2) Mobil 1 Extended Performance, which offered a 15,000-mile guarantee, was already at the industry’s sweet spot.

Why was the Mobil 1 a good car?

It was the perfect combination of a high-performance car pairing up with a motor oil that already a healthy track record on a national level. Sales took off for Mobil 1 thanks to that partnership.

What kind of oil is used in Mobil 1?

Available in 0W‐20, 5W‐20 and 5W‐30 viscosities, Mobil 1 Annual Protection oils are recommended for all types of modern vehicles, including high‐performance, turbocharged, supercharged, multi‐valve and fuel‐injected engines that are found in passenger cars, SUVs, light vans and light-duty trucks.

How many miles does a Mobil 1 cover?

One year of protection and 20,000 miles—Mobil 1 had decided late last year that the DIY guys among us were willing to pay a stiff price premium for a product that could make oil changes an annualized ‘one and done’ proposition. It was a good idea, until it wasn’t.

How often does the Mobil 1 annual protection work?

The potential for once a year oil changes and added convenience. Proven in actual vehicle testing to provide outstanding protection during extended oil change interval service. See the Mobil 1 Annual Protection video at Mobil.US.

What are the results of the Mobil 1 test?

We’re glad they did a full test though, because in addition to seeing the relative TBN numbers it’s also interesting to note that Mobil seems to have tweaked their formula a bit. Check out the significantly higher levels of boron and calcium, and marginally higher phosphorous and zinc.

What’s the difference between Mobil 1 and Mobil Super?

Mobil 1 ™, our line of advanced full synthetic oils, uses the latest in additive and base oil technologies for outstanding performance and protection. Mobil Super™ Synthetic is a full synthetic that uses synthetic base oils and provides performance consistent with many synthetics in the market.

Is the Mobil 1 oil analysis a pass or fail?

Here are a few points to ponder, based on our experience with the Mobil 1 phase. Getting just one oil analysis only tells a tiny piece of the picture. It essentially would serve only as a pass/fail mechanism; without a trend to monitor, the most interesting parts of the analysis would be impossible to see. Total base number is a moving target.