What is a meta description on a website?

A meta description is the small blurb that appears underneath your website on the SERP that includes information about your page. It is designed to provide users with a brief summary of the content on your page so that users know if the page will answer their question.

How do you write a meta description for a website?

Characteristics of a good meta description

Keep it up to 155 characters.
Use active voice and make it actionable.
Include a call-to-action.
Use your focus keyword.
Show specifications, where possible.
Make sure it matches the content of the page.
Make it unique.

What does a meta description look like?

Unlike the page title, meta descriptions are not a ranking factor, but they do entice users to click through to a page and are part of effective on page SEO. You’ll see them in a page’s code as . This is the meta description.

What should I write in meta description?

How to write a great meta description

Stick to your brand voice and tone, but also keep it conversational.
Include your primary keyword if you can do so naturally.
Make sure you convey value to the reader.
Include a call-to-action, i.e. “Learn more here.”
Write in active voice.

What is a meta title example?

The meta title refers to the title of a HTML document that is displayed both in Search Engine result snippets as well as the page’s tab in browsers. Alternative descriptions include “title tag” or “page title”. Adding a title to the page’s HTML is done so within the of the document, using the tag.

What is meta description in WordPress?

A meta description is a brief description of what your page or post is about. It’s your meta title, description, and keywords that shows up in Google search results: Meta keywords and meta description are HTML meta tags. They form part of your website’s header code.

What is title and meta description?

What are title tags and meta descriptions? Title tags and meta descriptions are bits of HTML code in the header of a web page. They help search engines understand the content on a page. A page’s title tag and meta description are usually shown whenever that page appears in search engine results.

What does a meta title look like?

The meta title specifies the main title of the webpage. It’s important to include your keyword as close to the beginning of the title as possible. Then end the title with the website name, for branding purposes. Make sure you’re writing your titles for humans and not search engines.

What is a meta page title?

A meta title tag is an HTML element on a webpage that specifies the title of the page to search engines. The title tag is supposed to accurately describe the content of the page and Google displays it on SERPs as a clickable headline while displaying the results.

Where do I find the meta name description?

The Meta name Description is an HTML element that summarizes your web page. Search engines typically show the Meta description in search results below your Title tag.

What does a meta description do in HTML?

A meta description (sometimes called a meta description attribute or tag) is an HTML element that describes and summarizes the contents of your page for the benefit of users and search engines. While meta data isn’t as important for SEO rankings as it used to be, the meta description still plays a significant role in on-page SEO.

Are there any search engines that use meta tags?

Meta tags may have some direct rank affect in other search engines though (like Bing or Duck Duck Go) so we do highly recommend always writing a well optimized meta description that includes a keyword for every page of your website. Will they always use the meta description I write?

Is there a Seo benefit to a meta description?

Search engines say there is no direct SEO benefit from the meta description – they don’t use it in their ranking algorithm. But there is an indirect benefit: Google uses click-through-rate (CTR) as a way of working out whether you’re a good result.

What is a meta description on a website?