What are the rewards for being a loyal Ford customer?
What are the rewards for being a loyal Ford customer?
Loyal customers benefit from new, industry-exclusive FordPass Rewards program that offers complimentary vehicle maintenance when members purchase or lease a new Ford vehicle; in addition, customers earn points on service spending at Ford dealerships
Which is the most loyal car brand in the world?
To determine the car brands with the most and least loyal customers, 24/7 Wall St. reviewed J.D. Power data on the share of drivers who bought or leased the same brand of vehicle as their previous one over the past year.
Who is the Chief Customer Experience Officer at Ford?
“The customer experience is the most important area we can invest in to become the world’s most trusted company,” said Elena Ford, the company’s chief customer experience officer. “The real measure of our success as a company is keeping customers’ loyalty over time.”
What makes Ford so successful as a company?
“The real measure of our success as a company is keeping customers’ loyalty over time.” This year, Ford already has doubled its investment in customer experiences, aiming to increase loyalty to Ford by further improving customer advocacy through programs that show appreciation to its long-term customer base.
Loyal customers benefit from new, industry-exclusive FordPass Rewards program that offers complimentary vehicle maintenance when members purchase or lease a new Ford vehicle; in addition, customers earn points on service spending at Ford dealerships
Why is Ford pursuing its own customers one at a time?
Ford Motor Co ., facing a tough slog ahead as investors punish the iconic automaker’s shares, is transforming its marketing strategy from one aimed at casting the widest possible net and paying up to conquest buyers of competing brands to one of micro-targeting and relationship marketing aimed at keeping customers loyal one at a time.
To determine the car brands with the most and least loyal customers, 24/7 Wall St. reviewed J.D. Power data on the share of drivers who bought or leased the same brand of vehicle as their previous one over the past year.
“The customer experience is the most important area we can invest in to become the world’s most trusted company,” said Elena Ford, the company’s chief customer experience officer. “The real measure of our success as a company is keeping customers’ loyalty over time.”
