Who is the director of Communications for Ford?
Who is the director of Communications for Ford?
“What we aim to do is inspire behavior,” Matt VanDyke, Ford’s director of global communications, told me. “Go Further” is “more than an advertising tagline. We want to institutionalize it as part of our culture. But we talk with employes about why this language is rooted in what we already were” rather than what Ford hopes the company becomes.
What kind of communication does a car use?
V2V and V2I (vehicle-to-infrastructure communication) allow cars to “talk” with each other and smart objects around them, exchanging information in real time.
Is the go further message aimed at Ford employees?
Arguably, Ford employees have shown the ability before to rally around strong messages that were, in effect, internal as well as external brands.
Are there any cars that talk to each other?
In December 2016, the U.S. Department of Transportation announced a proposal to mandate a groundbreaking new technology — vehicle-to-vehicle communication. V2V and V2I (vehicle-to-infrastructure communication) allow cars to “talk” with each other and smart objects around them, exchanging information in real time.
“What we aim to do is inspire behavior,” Matt VanDyke, Ford’s director of global communications, told me. “Go Further” is “more than an advertising tagline. We want to institutionalize it as part of our culture. But we talk with employes about why this language is rooted in what we already were” rather than what Ford hopes the company becomes.
V2V and V2I (vehicle-to-infrastructure communication) allow cars to “talk” with each other and smart objects around them, exchanging information in real time.
Arguably, Ford employees have shown the ability before to rally around strong messages that were, in effect, internal as well as external brands.
Who are the two audiences of Ford’s new branding?
Ford’s new branding effort has two important audiences: the world of car buyers — and Ford employees.
