How to Explain SEO to a Skeptic
Digital marketing is a vast field, and because of this, it can be hard for many people to understand exactly what it is. The average Google user doesn’t necessarily know the effort and algorithms that go into delivering their search engine results, and many don’t see the need to understand it. But no matter what, you’ll find digital marketing skeptics who don’t believe search engine optimization (SEO) is worth anything. So how do you explain SEO to people? Here are some tidbits to help get your message across. Explain how SEO is omnipresent online Chances are, every time people click...