Why is the use of popular music an effective method in advertising? Evokes Emotion One of the reasons commercials love to use music is because music has the ability to evoke a range of emotions. From an up beat, happy guitar, a melancholic piano arpeggio or even high-tech sound effects, the music that accompanies commercials can set the tone of what the commercial is trying to convey. Is advertising is good or bad? Yes, it can be harmful. But it can also be extremely beneficial to society. Advertising is an incredibly effective and powerful way to spread the word about...

How do you write an abstract for an extended essay? Writing the abstract Highlight the sentences in the paper that detail the problem (objective) investigated. Highlight the research question (or thesis). Identify information (phrases, key words) that shows the scope and sequence of the investigation-identify but do not explain. What is the purpose of Tok? TOK aims to make students aware of the interpretative nature of knowledge, including personal ideological biases – whether these biases are retained, revised or rejected. It offers students and their teachers the opportunity to: reflect critically on diverse ways of knowing and on areas of...