Why did Genie make the Z-lift boom?
Why did Genie make the Z-lift boom? The Z-lifts were part of a fundamental change in our designs: new lifts were large, versatile, flexible, and rugged. They relied more on steel, engines, and hydraulics. Before this, Genie had only made portable lifts. Now Genie moved into self-propelled booms—the new products opened up new opportunities around the world. How did the Genie hoist get its name? Genie was founded in 1966 when Bud Bushnell bought the manufacturing rights to a material lift that operated on compressed air. Customers seemed to be impressed with the “magic in the bottle” that was used...