What is BCG matrix explain with an example?
What is BCG matrix explain with an example? We use Relative Market Share in a BCG matrix, comparing our product sales with the leading rival's sales for the same product. For example, if your competitor's market share in the automobile industry was 25% and your firm's brand market share was 10% in the same year, your relative market share would be only 0.4. How can a business use the Boston Matrix? The Boston Consulting group's product portfolio matrix (BCG matrix) is designed to help with long-term strategic planning, to help a business consider growth opportunities by reviewing its portfolio of...