What is emotional style in decision making?
What is emotional style in decision making? A totally emotional decision is very fast in comparison to a rational decision. This is reactive (and largely subconscious) and can be useful when faced with immediate danger, or in decisions of minimal significance. Some studies suggest an emotional insistence to respect the life of another human being. How is emotional connected to decision making? Emotions aren't 'just a feeling'. It forms the basis of our decision on not just how to act, but who to trust. Emotion lies at its centre. If a brand prioritises the emotional connection, they can open a...