What is social Judgement theory example?
What is social Judgement theory example? Social judgment theory claims that an individual's position on an issue depends on three things. First, their anchor, or their preferred position on the issue. In our car example, the anchor would be the person's current vehicle. Imagine our Wall Street banker trying to decide whether or not she wants the free car. What is social Judgement theory in marketing? The basic premise of social judgment theory is that if the latitude of acceptance is greater than the latitude of rejection the recipient will likely accept the message. So, the theory focuses on low...