How does Nielsen brand Effect work?
How does Nielsen brand Effect work? Nielsen Digital Brand Effect uses the gold-standard in brand measurement methodology—a concurrent test / control methodology using a classic experimental design. Surveys capture consumer sentiment to measure how the campaign performed against its primary marketing objective. What is a brand lift survey? Brand Lift is a free tool to measure your ads' impact on the perception of your brand,. With metrics such as ad recall, brand awareness, and consideration (rather than traditional metrics such as clicks, impressions, or views), Brand Lift can help you align your campaigns with your marketing goals. What is Nielsen...