What is the role of public relations management?
What is the role of public relations management? 'Public relations is the management function that establishes and maintains mutually beneficial relationships between an organization and the publics on whom its success or failure depends. ' Marketing understands that organisations depend on relationships with customers. What are the roles of public relations in an organization? The public relations role calls for developing communications objectives that are consistent with the organization's overall objectives. This includes policies and procedures for the distribution of information to employees, media, government and other key publics. What are the two functions of public relations? The functions of...