How do you calculate circulation of a magazine?
How do you calculate circulation of a magazine? To calculate total readership, they simply multiply the average net circulation (average gross distribution less returns) by their readers per copy. It's assumed that anyone picking up a copy of the publication reads or looks at it. What is a magazine audit? The BPA consumer magazine audit verifies paid, controlled, or any combination of paid and controlled circulation (including print and digital editions), and reports the data in a single Brand Report. Consumer media owners may add additional audience channels, including face-to-face and online platforms. Who audits newspaper circulation? Circulation Verification Council...