How does business work in the Middle East?
How does business work in the Middle East? Many in the Middle East do not separate professional and personal life. Doing business revolves much more around personal relationships, family ties, trust, and honor. There is a tendency to prioritize personal matters above all else. It is therefore crucial that business relationships are built on mutual friendship and trust. How are consumers changing in the Middle East? Consumers in the Middle East are changing their buying behavior. They’re feeling less optimistic about their financial prospects and are therefore spending less. They’re also becoming less brand loyal and more demanding—expecting more convenience,...