What happened to Lonsdale?
What happened to Lonsdale? Former boxer Bernard Hart started the brand as a boxing equipment company, but it eventually branched out into clothing as well. As of 2020 the Lonsdale brand is owned and operated by Sports Direct owner the Frasers Group (formerly "Sports Direct International"). Is Lonsdale a good brand? Lonsdale produces high quality clothing that will last you years without wear and tear. Their styles are unique, catering for all age groups and both males and females. Their babies shoes are absolutely adorable and match with every outfit! High quality brand, varying styles all year round. Where are...