What is the attitude-behavior relationship?
What is the attitude-behavior relationship? When individuals focus more on their own attitudes and feelings, they tend to act on those attitudes and, hence, attitude and behavior are related. In addition, when individuals feel more responsibility for their own actions as opposed to being part of a group, their attitudes are more consistent with their behavior. What factors influence the attitude-behavior relationship? The theory of planned behavior, developed by Martin Fishbein and Izek Ajzen (Ajzen, 1991; Fishbein & Ajzen, 1975), outlines three key variables that affect the attitude-behavior relationship: (a) the attitude toward the behaviour (the stronger the better), (b)...