What are the firm specific advantages of IKEA?
What are the firm specific advantages of IKEA? 2.1IKEA's firm specific advantages (FSA) IKEA operated as a highly globally integrated company, having the objective to reduce costs as much as possible by creating economies of scale through a more standardized product offering worldwide, also leading to higher brand recognition. What approach to international business do you think IKEA has? Its concept focuses on combining high functionality with quality and design in its products, while keeping prices as low as possible, especially by keeping the assembly of the furniture directly at the customer. Why does IKEA trade internationally? The IKEA ensures...