Why did ASU change their logo?
Why did ASU change their logo? According to ASU, the objectives of the re-branding project were βto create a bold, high- performance athletic image and a promotional campaign that would maximize enthusiasm and interest in supporting the university, but to do so with minimum out-of-pocket costs.β The Nike Graphic Identity Group developed the new ASU ... What was ASU's old mascot? Sparky the Sun Devil Sparky the Sun Devil is the official mascot of Arizona State University. Originally the ASU athletic teams' mascot was an owl, then became a "Normal" (because ASU was founded as a normal school). What is...