What is the positioning statement of Mcdonalds?
What is the positioning statement of Mcdonalds? McDonald's has made itself to be the family friendly low cost restaurant in the fast food business. We have a narrow scope for a customer base and a low cost strategy. We are focused on cutting delivery time and cutting the cost of food. What is the brand identity of Mcdonalds? McDonald's uses the Golden and Red as primary colours in its logo design. The Golden colour represents the famous arches of its first franchised restaurant, while the red colour represents the food industry of this company. The synergy of both of these...