What is the 7 %- 38 %- 55 rule?
What is the 7 %- 38 %- 55 rule? Drawing on the combined findings of the two studies, Mehrabian formulated the 7-38-55% rule with the formula: total liking = 7% verbal liking + 38% vocal liking + 55% facial liking. What did Albert Mehrabian say about communication? That is why Albert Mehrabian developed the 7 38 55 rule of Communication, in which he demonstrated that only 7% of what we communicate consists of the literal content of the message. The use of one's voice, such as tone, intonation and volume, take up 38% and as much as 55% of communication...