Who was the first person to market the Ford Taurus?
Who was the first person to market the Ford Taurus? The New York advertising firm Wells, Rich, Greene took on the Ford account in 1979 and Robert Cox was assigned to the Ford account and by the summer of 1981, “Quality is Job 1” became Ford's calling card in marketing. This emphasis on quality was used heavily in marketing of the Ford Taurus. When did Ford discontinue the Ford Taurus truck? On April 25, 2018, Ford announced plans to discontinue the Taurus (along with the Fiesta, Focus, and Fusion), in order to focus more on its line of trucks and...